DJ DOOWAP: FROM SOUTH AFRICA TO THE WORLD

CULTURE | 26.05.2023

DJ DOOWAP: FROM SOUTH AFRICA TO THE WORLD

DJ DOOWAP releases brand new TVC in collaboration with sportscene. The end of 2022 saw one of South Africa’s biggest artists and producers, DJ DOOWAP, embark on a global tour to celebrate the release of her debut album Izinja Zeb’sukum. Ibiza, London, Paris and New York, were just some of the destinations that the fashion...

Rich Mnisi | adidas ZA #ShareYourAdidasPride

CULTURE | 26.05.2023

Rich Mnisi | adidas ZA #ShareYourAdidasPride

Post a seWin a VIP Pride experience on 15 May 2023 – 31 May 2023 Competition Terms & Conditions

Redbat Posse

CULTURE | 13.04.2023

Redbat Posse

The #WeekOfFashion Redbat Posse presented an array of pioneering and confident designs on the runway. Our upcoming designers showcased a wide variety of styles and design aspects, demonstrating South Africa’s extensive aesthetic diversity. It was a refreshing reminder of the possibilities in fashion. All looks created by these young designers are up-cycled and reimagined using...

Weekend Turn Up meets the King of Gqom … DJ Lag

Weekend Turn Up | 31.12.2021

Weekend Turn Up meets the King of Gqom … DJ Lag

Let’s go, fam! Let’s meet the one and only DJ Lag, powered by adidas. Exclusive, online and up close. One of the original pioneers and creators of the unique gqom sound coming out of Durban, DJ Lag (real name Lwazi Asanda Gwala, born in Clermont in 1995) has been on the scene since 2013. After...

Weekend Turn Up interviews Yashna International – and all we can say is “Yass, Yashna, yass!”

Weekend Turn Up | 31.12.2021

Weekend Turn Up interviews Yashna International – and all we can say is “Yass, Yashna, yass!”

Multi-genre singer/songwriter Yashna International, queen of boss energy, hates coffee and heels – but loves music and has a passion for her craft that you have to respect when you realise the many successes she achieved despite the challenges. Weekend Turn Up never found out why she couldn’t live without coffee, but the heels thing...

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Valley Sixteen x Weekend Turn Up – powered by adidas (and hot sauce)

Capetonian indie-pop singer & producer, Gabi du Plessis (aka Valley Sixteen) is an authentic, unapologetic musician who wrote hits for other singers before taking the risk in 2021 to release her own voice, giving us songs that both heal and break your heart. Named in May 2021 as an Apple Music Up Next artist, she’s experienced her share of career lows and highs (dare we say, valleys and mountains?), but – like all great creators, she never gave up. Some of those lows were literally floors – her debut EP,…

Sportscene’s New Cape Town Flagship Store

The Buzz Behind the Canal Walk store Our store in Cape Town has been undergoing major changes over the past few months and it was launched in a typical Sportscene style. We debuted a series of in-house performances by some of Cape Town’s favourite artists such as Dee Koala, Kash CPT and E-Jay CPT, all of which were broadcasted live on Sportscene Radio. Haven’t heard of Sportscene Radio? Just know that it is where the sound of the underground urban culture is at. The new and revamped Canal Walk store…

Custom Culture feat. Money Badoo

Custom Culture is a sportscene Studio series that is focused on style, fashion and sustainability. Every episode of Custom Culture poses a design challenge for our host, Sonia. She will engage with each episode’s guests in order to design a custom garment through a series of challenges. In the end, Sonia will create a fashionable and sustainable outfit from scratch for that episode’s guest. Our host for the show is a young, creative entrepreneur, Sonia Tona (@soniatona_). She is also a model, designer and content creator. This episode’s guest is…

sportscene x Reebok Culture Conversations – It’s a (Wo)man’s World

Culture Conversations – Is it a man’s world? Culture Conversation is sportscene’s talk-show dedicated to having meaningful discussion on relevant social issues. Hosted by Lerai Rakoditsoei, we invite panelists to engage in topical discussions on gender, race, identity, empowerment, and social politics. We’re back with Season 2 of Culture Conversation #PoweredByReebokSouthAfrica, with our host Lerai Rakoditsoe (@l.e.r.a.i). This week, our incredible guests are Helen Hermini (@uhelenh), well known music journalist; Amahle-Imvelo Jaxa (@jaxx_amahle), the COO and matriarch of Until Until; and Yvette Gayle (@yvettegayle), the CEO of Africa Creative Agency,…

Sole Women: 5 Hours With Binwe Adebayo

Introducing Binwe Adebayo. We hung out with the multi-talented Binwe Adebayo for this month’s Sole Women feature. Describing herself as an editor, strategist, journalist, and the Founder/Director of Baby Mogul, Binwe (@binwinning) is nothing short of a powerhouse in South Africa’s creative scene. We wanted to see where her passion comes from and what inspires her, so Binwe took us to three of her favourite spots in Joburg. First up, we meet Binwe in Delta Park where she highlights the importance of spending time outside in today’s modern lifestyle. “So…

SPORTSCENE THIS IS (YOU)TH

Sportscene aimed to celebrate an historical event within the South African context through the lenses of the lived experiences for the current youth. We focused on individualism and how that manifests itself in current day expression and how the individual can be supported through sportscene streetwear. Self-expression has been on the forefront of the youth narrative for the last decade and has found its way to being an identifying pillar for the upcoming generation.

Culture Conversations: The blesser and blessee phenomenon – Powered by Reebok South Africa

We’re not holding back in the latest episode of Culture Conversations – Powered By Reebok South Africa. In this episode, our host Robyn Galloway (Unfiltered Youth) engages with international award-winning and bestselling author, Jackie Phamotse (@JackiePhamotse), to dive into the controversial blesser and blessee culture in South Africa, as well as her own personal experience. Here’s Jackie on: The dangers of engaging in a blesser/blessee relationship There’s a wide array of dangers. They can be obsessive and controlling. There are health issues too, like HIV and STDs. A lot of…

Weekend Turn Up featuring Emtee, Powered by Adidas

Join us for a deep dive with Mthembeni Ndevu, better known by his stage name, Emtee, as he takes us through his personal journey that got him where he is today. Since rolling up onto the music scene in 2015, Emtee has become one of SA’s most awarded artists. This week on The Weekend Turn Up, we find out where his musical inspiration comes from, the story behind his new album ‘Logan’, and details about his own label, EMtee Records.   How did you get your stage name? In English,…

First of his kind: Weekend Turn Up X Bravo Le Roux, Powered by Adidas

The Weekend Turn Up headed to Khayelitsha this week to hang with the ‘Amandla’ track-maker, Sinesipho Peter or better known as Bravo Le Roux. Already having performed at some of the biggest events, this Cape Town based hip hop artist is definitely someone to watch. Join us as we find out about his role in creating ‘Xhosa Rap’, his connection to the Kasi, what he thinks of the Cape Town music scene and what’s next for 2021.   What are 5 Things you can’t live without and anything you can…

The new kid on the scene: Weekend Turn Up X Chaise Williams

This week on The Weekend Turn Up, we debut the Put Me On 2020 Top 5 finalist, Chaise Williams. Even though he’s still one of the newcomers on the music scene, Chaise Williams is already busy making moves. In this episode, he talks to us about why he decided to switch from dancing to music, what’s required to make it in the music industry and his latest work and projects. Tell us about your background So, my background started with dancing. Professionally, I danced for about 8 years of my…