NIKE CELEBRATES HIP-HOP

BRANDS | 14.06.2023

NIKE CELEBRATES HIP-HOP

Even 50 years after its beginnings, hip-hop culture continues to shape streetwear styles. A key player in this intersection between music, art, and fashion is Nike sneakers, both influencing and being influenced by the great figures of this scene. In honor of the enduring legacy of hip-hop, Nike has introduced some special touches on their...

Air Max Day

BRANDS | 11.04.2023

Air Max Day

The Air Max attitude is all about reaching your limits & then pushing right past them. To celebrate Nike #AirMaxDay23, we paid homage to artists who are at the top of their game & embody the true spirit of Air Max through music & culture. #maxxedout #sportsceneMaxxedOut KAMO MPHELA – AIRMAX FURIOSA DJ ARCH –...

Anatomy

BRANDS | 20.03.2023

Anatomy

Our denim is uniquely created to provide a stand-out look. Our attention to detail and craftsmanship ensures that each piece of embroidery we create serves a purpose and lasts. We take sustainability seriously, too-each pair of our denims is crafted with intent and care to maximize their durability. Moreover, they feature an ultra-comfortable loose fit...

House of Brands

BRANDS | 13.04.2022

House of Brands

I AM is a coming-of-age dance film about a young Krump dancer from the Cape Flats who is in search of their identity. While trying to find answers they call on the ancestors who show them the way through different styles of ballroom culture dance. Each individual ancestor shares gifts of movement from their own homes and come together to give the dancer a space to express their newfound identity in a place surrounded by love and joy. A place called home. It is a story of seeking and speaking our truth and in doing so, finding your way home to those with the same intention.

Reebok launches the Club C Double Geo; give yourself license to flourish

REEBOK | 04.03.2022

Reebok launches the Club C Double Geo; give yourself license to flourish

We interpret the new Reebok Club C double, as we chat to the two beautiful creators and mindfulness specialists; Mahlodi Letsie & Lihlomile Jack. Why is mental health an important topic to talk about? I think we realise now that the stigma around mental health is perpetuated by the silencing of people struggling with mental health.

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NIKE CELEBRATES HIP-HOP

Even 50 years after its beginnings, hip-hop culture continues to shape streetwear styles. A key player in this intersection between music, art, and fashion is Nike sneakers, both influencing and being influenced by the great figures of this scene. In honor of the enduring legacy of hip-hop, Nike has introduced some special touches on their classic sneaker design. The traditional tongue labels have been replaced with a gold microphone charm and an eye-catching hip-hop flyer image featuring the phrase “50 Years of Hip-Hop”. These subtle changes celebrate an artistic movement…

Air Max Day

The Air Max attitude is all about reaching your limits & then pushing right past them. To celebrate Nike #AirMaxDay23, we paid homage to artists who are at the top of their game & embody the true spirit of Air Max through music & culture. #maxxedout #sportsceneMaxxedOut KAMO MPHELA – AIRMAX FURIOSA DJ ARCH – AIRMAX MOTIF ANATII – TW TXC – AIRMAX FUTURA

Anatomy

Our denim is uniquely created to provide a stand-out look. Our attention to detail and craftsmanship ensures that each piece of embroidery we create serves a purpose and lasts. We take sustainability seriously, too-each pair of our denims is crafted with intent and care to maximize their durability. Moreover, they feature an ultra-comfortable loose fit that adds a smooth silhouette whenever you need it. In short: we make sure the quality matches up with the style.

House of Brands

I AM is a coming-of-age dance film about a young Krump dancer from the Cape Flats who is in search of their identity. While trying to find answers they call on the ancestors who show them the way through different styles of ballroom culture dance. Each individual ancestor shares gifts of movement from their own homes and come together to give the dancer a space to express their newfound identity in a place surrounded by love and joy. A place called home. It is a story of seeking and speaking our truth and in doing so, finding your way home to those with the same intention.

Reebok launches the Club C Double Geo; give yourself license to flourish

We interpret the new Reebok Club C double, as we chat to the two beautiful creators and mindfulness specialists; Mahlodi Letsie & Lihlomile Jack. Why is mental health an important topic to talk about? I think we realise now that the stigma around mental health is perpetuated by the silencing of people struggling with mental health.

Adidas ‘Always Original’

Women and non-binary folks around the world have been pushing forward diverse takes on “Originality” forever. It’s nothing new. They’ve always known about their vast power and potential. Backed by this inherent understanding, this season adidas Originals launches its “Always Original” initiative – an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices.

Puma x #PutMeOn2021 Winners

Part of the amazing prize package of the sportscene x PUMA #PutMeOn2021 music competition included a PUMA merch package valued at a whopping R50 000. Outside of exploring their music journeys, our winners Holy Alpha & Priddy Prince have been dripping out in the latest PUMA fits – all available in-store & online.

WELCOME TO THE OZWORLD

The OZWORLD bridges the gap between the past and the future, between sport and fashion. OZWORLD connects us with the world of sneakers culture and trends. From a single OZWEEGO product, the offer has drastically evolved and turned into a multi-dimensional franchise.

Adidas Celebrates the New Forum Sneaker

Originally launched in 1984 as a Basketball sneaker, the Forum’s unique styling, innovative detailing and all-around premium feel saw it gain cult status both on and off the court and is today firmly established as a bonafide classic.

How to Conquer the Concrete with Reebok’s New Drop

The first step to bringing your a-game to the court is by making sure that you got the right kicks on your feet. And to cater for all our people out there that love the sport, we have a special Reebok basketball collection in store just for them. So, if you consider yourself a ‘hooper’ that conquers the concrete, do yourself a favour and don’t miss out on this drop.