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WELCOME TO THE OZWORLD
The OZWORLD bridges the gap between the past and the future, between sport and fashion. OZWORLD connects us with the world of sneakers culture and trends. From a single OZWEEGO product, the offer has drastically evolved and turned into a multi-dimensional franchise. This Campaign is focused on winning with the Gen Z customer: Making, breaking and forging their own future, they are bored of brands that don’t challenge established standards. They don’t see products and brands as something that defines them, but as one of many ingredients which…
Weekend Turn Up meets the King of Gqom … DJ Lag
Let’s go, fam! Let’s meet the one and only DJ Lag, powered by adidas. Exclusive, online and up close. One of the original pioneers and creators of the unique gqom sound coming out of Durban, DJ Lag (real name Lwazi Asanda Gwala, born in Clermont in 1995) has been on the scene since 2013. After a quiet start, he found his genre – or rather helped birth it – bringing gqom to the world’s attention and putting a whole new music genre in the playlists and on the platforms. He…
Weekend Turn Up interviews Yashna International – and all we can say is “Yass, Yashna, yass!”
Multi-genre singer/songwriter Yashna International, queen of boss energy, hates coffee and heels – but loves music and has a passion for her craft that you have to respect when you realise the many successes she achieved despite the challenges. Weekend Turn Up never found out why she couldn’t live without coffee, but the heels thing makes sense when you know the reason behind it. “Life would be so much better if there was no pressure of having these heels,” she says – and tortured toes and cramping calves around the…
UPCOMING RELEASES
