The OZWORLD bridges the gap between the past and the future, between sport and fashion. OZWORLD connects us with the world of sneakers culture and trends. From a single OZWEEGO product, the offer has drastically evolved and turned into a multi-dimensional franchise.
This Campaign is focused on winning with the Gen Z customer: Making, breaking and forging their own future, they are bored of brands that don't challenge established standards. They don’t see products and brands as something that defines them, but as one of many ingredients which form their identities.