Adidas ‘Always Original’

Women and non-binary folks around the world have been pushing forward diverse takes on “Originality” forever. It’s nothing new. They’ve always known about their vast power and potential. Backed by this inherent understanding, this season adidas Originals launches its “Always Original” initiative – an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices.


The OZWORLD bridges the gap between the past and the future, between sport and fashion. OZWORLD connects us with the world of sneakers culture and trends. From a single OZWEEGO product, the offer has drastically evolved and turned into a multi-dimensional franchise.

Adidas Celebrates the New Forum Sneaker

Originally launched in 1984 as a Basketball sneaker, the Forum’s unique styling, innovative detailing and all-around premium feel saw it gain cult status both on and off the court and is today firmly established as a bonafide classic.