New rapper on the block – Priddy Prince aka Lil Giant (real name Elias Domingos) – powered by adidas, is driving everyone crazy with his hip hop/rap lyrics and talent.
Born in Cape Town in 2005, he started rapping at the age of seven. Inspired by his older brother – who continues to inspire him, “he got me” – he decided to pursue hip hop as a career.
The internet has helped many local artists get discovered, especially during lockdown. Priddy Prince became noticed in July 2020, a month before his 15th birthday, when DJ Speedsta and Ms Cosmo showed him the love for his freestyling of Ballin’ by DJ Mustard and Roddy Ricch.
It’s hard enough growing up let alone juggle music, school and home life, but he’s disciplined enough to dedicate his weekdays strictly to school and only writing and recording on weekends.
Priddy Prince is proof that being a youngin is no barrier to making it and wants to change the game by paving the way for others. “No matter what age you are, keep pushing,” he says. “You’ll make it. You’ll make a fun life.”
Despite limited time for his passion, he’s been dropping singles like nobody’s business and “hopefully, hopefully,” he says, “you’ll get a project from me for sure”. He’s also been co-signed by US socials star Mansa Mayne, who says he’s like a younger version of Bobby Shmurda and that “the future of hip hop is in good hands”.
Check out our interview with the Lil Giant destined to make the big time here.