DJ DOOWAP: FROM SOUTH AFRICA TO THE WORLD

DJ DOOWAP releases brand new TVC in collaboration with sportscene.

The end of 2022 saw one of South Africa’s biggest artists and producers, DJ DOOWAP, embark on a global tour to celebrate the release of her debut album Izinja Zeb’sukum.

Ibiza, London, Paris and New York, were just some of the destinations that the fashion forward artist took her unique blend of high energy Hip Hop, Trap, Grime, Amapiano, Gqom, and Bass to – and it’s easy to see why the young South African was invited by some of the world’s biggest Live Dance Music Festivals to perform. Besides being one of the hardest working, the artist’s focus on pushing the boundaries of what’s possible within her live sets, extends and translates to her futuristic and ever evolving view on fashion – which she says has played a big part in her identity.

“I imagine my style to exist in the metaverse, it's futuristic, it's untouchable, it’s always changing and always moving forward,” she said.

In addition to headlining some of the world’s biggest dance stages, the tour provided an opportunity for the DJ and her team, together with NIKE SA and sportscene, to capture and film a one of a kind TVC, with a focus on fashion and the artist’s tour performances. Sportscene’s continued focus on the elevation of female musicians and artists through music and dance locally, meant that the opportunity to do the same in partnership with DOOWAP, but on a global scale, was a match made in Heaven.

Tour videos, EPK’s, and ’behind the scenes’ videos are not new to music lovers and fans - but seeing a South African female artist, who truly eats, sleeps, and breathes authenticity, exploring, performing, and dancing in the music and fashion capitals of the world, is something really special.

The captured content is tied together beautifully through a lens of a ‘young DJ DOOWAP’, played by Lushay Alberts, which serves to highlight and inspire young woman to follow their dreams.