NIKE CELEBRATES HIP-HOP

Even 50 years after its beginnings, hip-hop culture continues to shape streetwear styles. A key player in this intersection between music, art, and fashion is Nike sneakers, both influencing and being influenced by the great figures of this scene. In honor of the enduring legacy of hip-hop, Nike has introduced some special touches on their…

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DJ DOOWAP: FROM SOUTH AFRICA TO THE WORLD

DJ DOOWAP releases brand new TVC in collaboration with sportscene. The end of 2022 saw one of South Africa’s biggest artists and producers, DJ DOOWAP, embark on a global tour to celebrate the release of her debut album Izinja Zeb’sukum. Ibiza, London, Paris and New York, were just some of the destinations that the fashion…

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Redbat Posse

The #WeekOfFashion Redbat Posse presented an array of pioneering and confident designs on the runway. Our upcoming designers showcased a wide variety of styles and design aspects, demonstrating South Africa’s extensive aesthetic diversity. It was a refreshing reminder of the possibilities in fashion. All looks created by these young designers are up-cycled and reimagined using…

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Anatomy

Our denim is uniquely created to provide a stand-out look. Our attention to detail and craftsmanship ensures that each piece of embroidery we create serves a purpose and lasts. We take sustainability seriously, too—each pair of our denims is crafted with intent and care to maximize their durability. Moreover, they feature an ultra-comfortable loose fit…

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The Draft

The Draft collection is here to bring you a vibe like no other. With badging and applique interest, this collection shows you what it is to be bold. The newness of the collegiate graphics blends perfectly with the warm textual fabrications that is guaranteed to keep you warm this winter. It is not just about basketball/baseball fashion, it is more than that. ‘The Draft’ collection is about culture.

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House of Brands

I AM is a coming-of-age dance film about a young Krump dancer from the Cape Flats who is in search of their identity. While trying to find answers they call on the ancestors who show them the way through different styles of ballroom culture dance. Each individual ancestor shares gifts of movement from their own homes and come together to give the dancer a space to express their newfound identity in a place surrounded by love and joy. A place called home. It is a story of seeking and speaking our truth and in doing so, finding your way home to those with the same intention.

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Redbat Wild One

Redbat’s new collection is all about being loud. Wild One brings you that eclectic look and feel with bold colour pop graphic focus to ensure you that we are everything but shy.  Playing with the variation of borg and glitch animal prints, this new collection is here to make a statement. POV tonic metallic fabrications allows the Wild One collection to live up to its name. It is all in the colour combinations, this is what it means to be Wild.

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Reebok launches the Club C Double Geo; give yourself license to flourish

We interpret the new Reebok Club C double, as we chat to the two beautiful creators and mindfulness specialists; Mahlodi Letsie & Lihlomile Jack. Why is mental health an important topic to talk about? I think we realise now that the stigma around mental health is perpetuated by the silencing of people struggling with mental health.

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Adidas ‘Always Original’

Women and non-binary folks around the world have been pushing forward diverse takes on “Originality” forever. It’s nothing new. They’ve always known about their vast power and potential. Backed by this inherent understanding, this season adidas Originals launches its “Always Original” initiative – an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices.

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