sportscene x adidas Orginals South Africa introduces The Come Up
We’re bringing you weekly conversations to help you lock down your future and secure the bag.
This segment sees sportscene and adidas Originals teaming up to host a selection of industry leaders in various sectors of the South African arts and entertainment industry. If you’ve ever wondered what it takes to make it into one of the industries we’ll be covering, such as content production, creative directing, music/talent managing, this is the right conversation to join.
Your host: Xzavier Kunene
The weekly feature is hosted by art director and designer, Xzavier Kunene (also known as Ricky Kunene).
Born in Durban, KwaZulu Natal in 1992, Xzavier Kunene has earned a degree in Creative Brand Communication – specializing in Visual Communication, from Vega School of Brand Leadership. It was here that he learned not only about marketing and design principles but also about the concept of collaborative working.
Coming off his collaboration for the Pharrell Williams SUPERSHELL campaign -alongside The Sartists,, Xzavier has been part of the Originals team within adidas South Africa’s marketing department since initially interning in October 2014 with the brand.
The art director will be live on Instagram (@sportscene_sa) to host a variety of pioneers in the creative industry every week Monday, at 4pm. He will cover everything from campaigns that they have worked on, how they made it into their industry, challenges and wins experienced, as well as the future of their industry.
TK Mogotsi is a Johannesburg raised digital artist specialising in videography and photography. Whilst attending the Vega School of Brand Leadership, TK began crafting and self nurturing his skills by basing his subject matter on his lifelong interest of contemporary hip hop culture. After dropping out of tertiary education, TK continued his strides as a young creative by interning and freelancing for various established South African musicians and artists. In 2018, TK further strides his career by shifting his entire focus to filmmaking and videography. TK’s portfolio portrays a vast range of brands and musicians, most notably AKA, adidas Originals, Riky Rick, DJ PH, DJ Speedsta & Yogi Sip to mention a few. TK aspires to extend his portfolio to embracing South African film and fashion before bridging the market internationally on the same basis.