sportscene x adidas Orginals South Africa introduces The Come Up

We’re bringing you weekly conversations to help you lock down your future and secure the bag.

This segment sees sportscene and adidas Originals teaming up to host a selection of industry leaders in various sectors of the South African arts and entertainment industry. If you’ve ever wondered what it takes to make it into one of the industries we’ll be covering, such as content production, creative directing, music/talent managing, this is the right conversation to join.

Your host: Xzavier Kunene

The weekly feature is hosted by art director and designer, Xzavier Kunene (also known as Ricky Kunene).

Born in Durban, KwaZulu Natal in 1992, Xzavier Kunene has earned a degree in Creative Brand Communication – specializing in Visual Communication, from Vega School of Brand Leadership. It was here that he learned not only about marketing and design principles but also about the concept of collaborative working.

Coming off his collaboration for the Pharrell Williams SUPERSHELL campaign -alongside The Sartists,, Xzavier has been part of the Originals team within adidas South Africa’s marketing department since initially interning in October 2014 with the brand.

The art director will be live on Instagram (@sportscene_sa) to host a variety of pioneers in the creative industry every week Monday, at 4pm. He will cover everything from campaigns that they have worked on, how they made it into their industry, challenges and wins experienced, as well as the future of their industry.



Zimbabwean model and entrepreneur Kim Jayde moved to South Africa to study Psychology at the University of Stellenbosch. Following her decision to take a gap year and pursue the modelling industry after being plugged by her cousin, she started off her career as a TV presenter at MTV Base after being scouted on Instagram. Following lading her audition, she moved to Johannesburg to pursue a career in entertainment. Within 2 years as a presenter on MTV, she won multiple awards from SA to London, including Forbes 30 under 30. Now, the Face of Revlon has take another bold step by pursuing her next chapter as an entrepreneur and started off her own agency KJ Productions.  Watch her interview below for her come up story. 

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Conversations to lock down your future.

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