sportscene x adidas Orginals South Africa introduces The Come Up

We’re bringing you weekly conversations to help you lock down your future and secure the bag.

This segment sees sportscene and adidas Originals teaming up to host a selection of industry leaders in various sectors of the South African arts and entertainment industry. If you’ve ever wondered what it takes to make it into one of the industries we’ll be covering, such as content production, creative directing, music/talent managing, this is the right conversation to join. 

Your host: Xzavier Kunene

The weekly feature is hosted by art director and designer, Xzavier Kunene (also known as Ricky Kunene).

Born in Durban, KwaZulu Natal in 1992, Xzavier Kunene has earned a degree in Creative Brand Communication – specializing in Visual Communication, from Vega School of Brand Leadership. It was here that he learned not only about marketing and design principles but also about the concept of collaborative working. 

Coming off his collaboration for the Pharrell Williams SUPERSHELL campaign -alongside The Sartists,, Xzavier has been part of the Originals team within adidas South Africa’s marketing department since initially interning in October 2014 with the brand.

The art director will be live on Instagram (@sportscene_sa) to host a variety of pioneers in the creative industry every week Monday, at 4pm. He will cover everything from campaigns that they have worked on, how they made it into their industry, challenges and wins experienced, as well as the future of their industry. 

The Feature: Shala Martin

Conversations to lock down your future started with visual artist Shala Martin (known creatively as Shala The Unicorn). In 2020, she kicked off the year by directing her first music video for musical artist Elaine’s chart topping track ‘You’re The One’. The Jo’burg born and bred artist relocated to Cape Town  and in her feature, reminds us that she proudly represents all areas of her background and draws on that as her inspiration. Having studied art and fine art, Shala has been dedicated to art for most of her life, receiving her first art award at the age of 8.

Her education includes The National School of Arts as well as Michaelis School of Fine Art. The multi talented artist is known for mixing mediums, reitirating in her live Q&A feature with sportscene that she does not like to be restricted by placing herself in a box. Her creative talents include painting, illustrating, sculpting, directing, and she has mentioned to sportscene that she would like to venture into movie production. Check out her work below. 

Shala’s Show Reel 

View this post on Instagram

Bitch you better recycle 📸 @jamalaun

A post shared by SHALA PALA (@shalatheunicorn) on