sportscene x adidas Orginals South Africa introduces The Come Up

We’re bringing you weekly conversations to help you lock down your future and secure the bag.

This segment sees sportscene and adidas Originals teaming up to host a selection of industry leaders in various sectors of the South African arts and entertainment industry. If you’ve ever wondered what it takes to make it into one of the industries we’ll be covering, such as content production, creative directing, music/talent managing, this is the right conversation to join.

Your host: Xzavier Kunene

The weekly feature is hosted by art director and designer, Xzavier Kunene (also known as Ricky Kunene).

Born in Durban, KwaZulu Natal in 1992, Xzavier Kunene has earned a degree in Creative Brand Communication – specializing in Visual Communication, from Vega School of Brand Leadership. It was here that he learned not only about marketing and design principles but also about the concept of collaborative working.

Coming off his collaboration for the Pharrell Williams SUPERSHELL campaign -alongside The Sartists,, Xzavier has been part of the Originals team within adidas South Africa’s marketing department since initially interning in October 2014 with the brand.

The art director will be live on Instagram (@sportscene_sa) to host a variety of pioneers in the creative industry every week Monday, at 4pm. He will cover everything from campaigns that they have worked on, how they made it into their industry, challenges and wins experienced, as well as the future of their industry.


Theo Mpho Mokgethi

Jolly Boy Theo is a hip hop journalist at one of South Afriac’s leading hip hop mags – Hype Magazine. The creative shares his journey which led up to him working as a digital editor, his creative role at Hype Magazine and a typical day at the office. As a young digital editor, he takes us through his viewpoint on the future of the digital magazines and Hype Magazine’s plans on producing digital magazines. Watch his come up story below. 

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Conversations to lock down your future.

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