Ivy Park – street wear brand co-owned by the iconic Queen Bey, is now available at sportscene.
Ivy park is a brand for everyone. A brand that makes women look and feel at the top of their game – whatever they’re doing and wherever they are. Ivy Park celebrates women and supports them in becoming mentally stronger through physical accomplishment.
The brand is known for merging fashion-led design with technical innovation and creating a new kind of performance wear: modern essentials for both on and off the field.
“My goal with ivy park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies.”
The Ivy Park girl is motivated and driven to achieve her goals and seeks confidence from what she wears.
Ivy park girls may vary in body shape, ethnicity, status and culture but they all share the same values- strength, diversity and democracy.
Queen Bey can often be seen sporting Ivy park whether she is slaying a street style look or during show rehearsals.
Ivy park is also the top choice for many a-listers including influential top models Adwoa Aboah and Winnie Harlow.
Images via Pinterest
“It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves.”
– Beyoncé in Elle, April 1st 2017
Get ready to twirl on your haters in these #IVYPARK items available exclusively at sportscene.
Look flawless like Beyonce in the Ivy park signature logo sweatshirt
Be laced up to perfection with these Ivy Park performance leggings.
Crush it in blush, with this must have cropped mesh jacket.
Sleeves on or off? Its your choice with this versatile black bomber jacket.
Looking for more style inspo? look no further than the latest sportcene lookbook.
Ivy Park is available online at www.sportscene.co.za and at selected sportscene stores only: Canal Walk, Sandton, Gateway, Eastgate, Menlyn Park, Mall of Africa, Vaal Mall, Loch Logan, Goldfields and Parow Centre