Update your #OOTD with iconic sports brand Champion exclusively at sportscene.

Champion is 99 years old and cooler than ever.

Champion Then and Now

The brand was founded by the innovative Feinbloom brothers in 1919. They developed their own fabric ‘The reverse weave’ and designed the first ever hooded sweatshirt in 1970. Champion was known throughout the years for authentic sweatshirts, t-shirts and athletic socks.

Michael Jordan wearing Champion on court in the 90s

Champion apparel was worn by The Dream Team during the 1992 Olympics. The Dream Team including Michael Jordan and Magic Johnson won gold and this helped establish Champion as an authentic athletic brand.

A$AP Rocky, Kendrick Lamar and Kanye West rocking Champion

The iconic ‘C’ continues to adorn the sleeves and chests of many influential artists including Kanye West, A$AP Rocky and Kendrick Lamar. Champion have created must-have collabs with various brands including Supreme, Vetements and Beams.

Want to be like Mike and rock the iconic ‘C’ on your left hand sleeve this winter?

sportscene is here to hook you up with an exclusive selection of the most hyped Champion products. The range is only available at sportscene and it includes everything you need to get those double taps on insta.

Champion Hoody – R1,399

Slogan hoodies for ladies and gents in trending colours for the season – Gen Z yellow and millennial pink.

Champion Crew Sweater – R999

Add a stylish edge to even the most basic look with this attention grabbing orange sweat top.

Champion Hoody- R1,399

Last but not least don’t forget to cop the socks – it’s the easiest way to update your outfit without breaking the bank and can make even the most beat up kicks look new.

Champion 2 Pack Crew Socks – R129.00

Show us how you style your Champion apparel by tagging us @sportscene_sa #KingsofSneakerwear on Instagram and as they say there can be many contenders but only one Champion.

Kimberley Lombard