Define yourself, define the future

An essence engrained in its past, Thesis Lifestyle delimits the future’s possibilities

Perfectly capturing the essence and vibrancy of their community, Thesis Lifestyle co-founders, Wandile Zondo, and Galebowe Mahlatsi (also known as Wireless G), began their journey by selling stylish second-hand clothing, lighting the fire to what has now redefined street culture. 

“Based on no rules to express who you are,” Thesis was launched as a study to illustrate a new point of view of street culture. 

“The brand was a canvas for young people to express themselves.” 

Thesis Lifestyle takes cues from its forefathers and constantly creates spaces that empowers and grows its community. Always aiming to create the next best thing without the restrictions of rules, the brand’s arms stretch into community and social projects like the run and cycle club. Products like their bucket hats and graphic tees are their signature, with developing style allowing the apparel to keep its freshness and appeal.

What started out as a brand 15 year ago, right after Wandile concluded his tenure at Edgars, emerged into a movement. With 2 stores launched, they still face challenges of keeping the lights on and understand the risks of starting out a business, but the brand’s growth sees international recognition with tourists coming from all over the world to purchase merchandise. “We know the long-term game now,’ says G, with his sights for Thesis set on longevity. 

Thesis propels a legacy built on the backbone of its significant past.

Thesis co-founders, Wandile Zondo and Wireless G, are a force in leading the evolution of Johannesburg’s street culture. Celebrating the heritage of resting legends, along with the traditions and history of our country, he introduces a revised concept of the modern street aesthetic within the community. 

Wandi and G push the boundaries of conventional urban style and recreate a contemporary flavour for people who demand space to step into the future. Further than this, with the Thesis events, they create space for culture to burst beyond its borders, allowing them to truly redefine the future.