Air Max Day: a global celebration of Air
Air Max Day comes once a year and for us, it’s the perfect excuse to wear our favourite pair of Air Max sneakers (not that we need an excuse at all, tbh). To join the global celebration of Air, we’ve teamed with Nike to pay homage to this iconic day the only way we know how: bubble-inspired everything, from food to sneakers! Keep reading to get down to the details of the celebrations that went down on 26.03.2019.
Air Max Day was celebrated on Tuesday, 26 March at the AGOG gallery in Maboneng, Johannesburg where guests were treated to fresh pairs of Air Max sneakers to add to their sneaker rotation of Air, bubble-inspired food and a display of the freshest Air available.
Click below to watch “Just Dala”.
“In our short documentary, “Just Dala,” we explore the small but growing sneaker culture that exists in the city’s Cape Flats. Known colloquially as “bubbleheads,” South Africa’s sneakerheads are in a league of their own. Here we talk to some of the scene’s most influential insiders to learn about life in one of the country’s poorest communities and how locals live their life with dignity and with the freshest kicks.”.
An exclusive screening of Cape Town based filmmaker and renowned storyteller, Imraan Christian’s documentary “Just Dala” was shared with guests where they got to immerse themselves in the “Bubble heads” culture of Cape Town and afterwards, a Q&A session was hosted by none other than Mkay Frash, founder of Hunting For Kicks and part of the Boyz’nBucks crew, and Mkay and guests got to ask Imraan Christian more questions about his documentary which was released by Highsnobiety in October 2018.