CHANGE IS A TEAM SPORT
Teamwork is deeply rooted in the history of Superstar. From the basketball teams the shoe was born for to the hip-hop crews who adopted it on the streets, Superstar has always stood for those who aren’t afraid to stand up for what they believe in. For Superstar, Change is a team sport, and it’s all about coming together as a collective to interpret the iconic silhouette through the lens of our unique perspectives.
50 years of fame gave the Superstar its name. Passed down from MVPs to MCs, the shell-toe earned its sport in history. Today, the icon stands for all who aren’t afraid to stand up for something. Those who know change can’t happen alone and believe it takes a team to make a difference in the world.
Staying true to Superstar’s unmatched legacy at the forefront of culture and worn on the feet of teams and crews over time, throughout 2020 adidas Originals will use the power of teamwork on series of initiatives designed to create and inspire positive change in local communities across the globe. Bringing together game-changers from across the worlds of music, fashion, sport and art, adidas Originals shows that change doesn’t happen alone.
Change Is a Team Sport kicks off with a film directed by and starring Jonah Hill, featuring a cast of adidas’ family of creators. The film follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change. Speaking on the process behind directing the film, Hill explains his desire to shine a light on the full landscape of creative expression: “There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change Is a Team Sport.