Custom Culture

Sportscene’s New Cape Town Flagship Store

  The Buzz Behind the Canal Walk store Our store in Cape Town has been undergoing major changes over the past few months and it was launched in a typical Sportscene style. We debuted a series of in-house performances by some of Cape Town’s favourite artists such as Dee Koala, Kash CPT and E-Jay CPT, all of which were broadcasted live on Sportscene Radio. Haven’t heard of Sportscene Radio? Just know that it is where the sound of the underground urban culture is at. The new and revamped Canal Walk…

Custom Culture feat. Money Badoo

Custom Culture is a sportscene Studio series that is focused on style, fashion and sustainability. Every episode of Custom Culture poses a design challenge for our host, Sonia. She will engage with each episode’s guests in order to design a custom garment through a series of challenges. In the end, Sonia will create a fashionable and sustainable outfit from scratch for that episode’s guest. Our host for the show is a young, creative entrepreneur, Sonia Tona (@soniatona_). She is also a model, designer and content creator. This episode’s guest is…

SPORTSCENE THIS IS (YOU)TH

Sportscene aimed to celebrate an historical event within the South African context through the lenses of the lived experiences for the current youth. We focused on individualism and how that manifests itself in current day expression and how the individual can be supported through sportscene streetwear. Self-expression has been on the forefront of the youth narrative for the last decade and has found its way to being an identifying pillar for the upcoming generation.

THE BUTAN STORY

“B-U-T-A-N is simply a rearrangement of letters of the word B-A-N-T-U” The brand name pays homage to our roots and heritage while the re-arrangement of the letters signifies a changed, entirely new mind set and outlook on life in contemporary South Africa. It is this fusion between cultural heritage and the present day experience that creates the unique look and feel of the brand. Butan has its humble beginnings in Cape Town, in 2001 with an iron-on print on a blank t-shirt. The brand steadily grew in the underground hip…