Air Max Day

The Air Max attitude is all about reaching your limits & then pushing right past them. To celebrate Nike #AirMaxDay23, we paid homage to artists who are at the top of their game & embody the true spirit of Air Max through music & culture. #maxxedout #sportsceneMaxxedOut KAMO MPHELA – AIRMAX FURIOSA DJ ARCH -…

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Redbat Citric City

Summer time is colourful and all about having fun, Redbat Citric City brings you new high summer colour harmonies with denim dressing and retro racer graphics that elevates the selfie game to a whole new level. As the days get longer and hotter, oversized silhouettes ensure comfort along with new bikini styling – beach vibes have never been more enjoyable. Why blend in, when you can stand out.

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Adidas Celebrates the New Forum Sneaker

Originally launched in 1984 as a Basketball sneaker, the Forum’s unique styling, innovative detailing and all-around premium feel saw it gain cult status both on and off the court and is today firmly established as a bonafide classic.

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How to Conquer the Concrete with Reebok’s New Drop

The first step to bringing your a-game to the court is by making sure that you got the right kicks on your feet. And to cater for all our people out there that love the sport, we have a special Reebok basketball collection in store just for them. So, if you consider yourself a ‘hooper’ that conquers the concrete, do yourself a favour and don’t miss out on this drop.

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Sportscene’s New Cape Town Flagship Store

The Buzz Behind the Canal Walk store Our store in Cape Town has been undergoing major changes over the past few months and it was launched in a typical Sportscene style. We debuted a series of in-house performances by some of Cape Town’s favourite artists such as Dee Koala, Kash CPT and E-Jay CPT, all…

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Custom Culture feat. Money Badoo

Custom Culture is a sportscene Studio series that is focused on style, fashion and sustainability. Every episode of Custom Culture poses a design challenge for our host, Sonia. She will engage with each episode’s guests in order to design a custom garment through a series of challenges. In the end, Sonia will create a fashionable…

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sportscene x Reebok Culture Conversations – It’s a (Wo)man’s World

Culture Conversations – Is it a man’s world? Culture Conversation is sportscene’s talk-show dedicated to having meaningful discussion on relevant social issues. Hosted by Lerai Rakoditsoei, we invite panelists to engage in topical discussions on gender, race, identity, empowerment, and social politics. We’re back with Season 2 of Culture Conversation #PoweredByReebokSouthAfrica, with our host Lerai…

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Sole Women: 5 Hours With Binwe Adebayo

Introducing Binwe Adebayo. We hung out with the multi-talented Binwe Adebayo for this month’s Sole Women feature. Describing herself as an editor, strategist, journalist, and the Founder/Director of Baby Mogul, Binwe (@binwinning) is nothing short of a powerhouse in South Africa’s creative scene. We wanted to see where her passion comes from and what inspires…

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The DJ Series: 5 Minutes with Champuru Makhenzo

Introducing Champuru Makhenzo. As Costa Titch’s official DJ, you’ll usually find him behind the decks mixing with no headphones. He is the self-proclaimed “TRAPIANODJ PIONEER”, that has a few singles out you can listen to on all streaming platforms. To kick things off tell us who you are and where you are from? I AM…

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SPORTSCENE THIS IS (YOU)TH

Sportscene aimed to celebrate an historical event within the South African context through the lenses of the lived experiences for the current youth. We focused on individualism and how that manifests itself in current day expression and how the individual can be supported through sportscene streetwear. Self-expression has been on the forefront of the youth narrative for the last decade and has found its way to being an identifying pillar for the upcoming generation.

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