Everything you need to know about the newly unveiled 720

The 720 is the first full-length lifestyle Air Max unit. While the Air Safari ushered Air units into pure lifestyle design more than 20 years ago, the technological advances of the 2010s have allowed for a new effort in all-day wear. Just as the Air Max 97 redefined the performance potential of Air by introducing a full-length unit, the Air Max 720 shatters previously held expectations of comfort. The shoe is uniquely engineered for steps rather than strides.

The 720 has the new tallest Air unit

 

The sneaker’s predecessor, the 270, registered at 32mm high. The 720 ups the Air ante to 38mm.

BEHIND THE DESIGN

The design of the first shoe to feature the 720 unit was inspired by nature

And specifically, the organic radiating movement of energy in different natural wonders — this is reflected in each colorway of the Nike Air Max 720. For example, forthcoming versions of the shoe play off lava flows, the Northern Lights, the Milky Way and sunsets and sunrises.